Senior Cross-Channels Performance Manager

(New open position in March 2023)

About InDomo

InDomo is a WPP company positioned as the most trusted ally for multinationals to unlock rapid digital business growth in a fast-changing environment. We develop together with our clients unique & bespoke “in-house” performance marketing solutions that unite, empower and enable teams to deliver the best consumer experience and achieve their business targets rapidly.

Together with our clients, we are breaking down organizational silos, towards a fully integrated marketing approach, organizing teams around the consumer journey and business objectives. We are reimagining and rewiring together with the clients their go to market activation, ways of working and marketing capabilities for remarkable results with the consumer and digital at the core driving digital and e-commerce transformation.

In summary, InDomo helps companies driving transformational change whilst driving business impact at the same time.

InDomo offers the follow key services:

1. Strategic consulting and inspiration on in-house performance marketing; set up, organizational design, capabilities and operating model
2. Accelerate business growth and ROI on full funnel performance marketing activation programs
3. Build & execute activation for E-commerce and D2C
4. Build capabilities, new agile ways of working, operating model supported by tools & tech by on the job coaching and training

 

Senior Cross Channels Performance Manager

The Performance Manager will be primarily responsible for the coordination and execution of media plans to line up with client goals and expectations and to coordinate a team of campaign specialists. In your role, you will provide creative and strategic insights for campaigns across various digital platforms, develop media buying strategies, and forecast media spend to deliver against campaign goals. 

• Responsible for overseeing campaign execution including campaign setup and QA.
• Optimize to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients.
• Plan campaigns within various digital platforms managing the ongoing real-time optimization of live media to ensure client goals are exceeded.
• Collaborate with the Strategy team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.
• Accountable for monitoring performance, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.
• Create and occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights from campaign reports to optimize performance.
• Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc.

About you 

• 5+ years of experience within Paid Social/Paid Search – agency experience a plus
• 3+ years of experience working with analytics, attribution, and measurement systems
• At least 2 years of experience in managing a team
• Experience training teams on media buying strategies and tactics
• Experience across buying/biddable platforms in any of the following: 
• Advanced skills in Excel including pivot tables and V-Look Ups
• You want to have an impact and are passionate about the work you do.
• You are always looking to adopt new techniques and technologies that are relevant for clients’ media strategies.
• You have a problem-solving mindset
• You have a startup mentality: able to work in a dynamic and fast-growing environment

Key areas of responsibility:

• Responsible at client’s side for setting up the optimal weekly optimization process and to manage and coordinate the full Campaign optimisation process across all the channels;
• Responsible of the campaign results by supporting fact based decision process and ongoing weekly optimization flow;
• Facilitate the Interpretation of data,  dashboards and coordinate  findings on longer term trends and insights;
• Responsible to deliver the full campaign learnings and improvement actions after finished;
• He/she has complete understanding of the full ecosystem and the role of each channel;
• Is responsible to drive problem solving process ( deep dives) related to campaign challenges and to fertilize cross-channel and across the board cross- insights;
• Leverage best practices and help streamlining the performance marketing processes.

What we offer

As part of the WPP network, our benefits are incredibly comprehensive and you’ll have plenty to choose from. We’ve listed a few below – and there are many more on offer:

• Superb development opportunities and ongoing support throughout your career
• Light, open-plan office space with roof terrace, on-site bar and stunning views over central Amsterdam
• Group health insurance benefits with Achmea and CZ
• Pension Scheme
• WPP Group Discount

WPP is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

WPP is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.