Led by experience.
Our leadership team brings decades of experience leading marketing transformation at some of the world’s most respected global brands and high-growth companies. We are practitioners, not just theorists, united by a passion for making marketing the engine of business growth.
A WPP Company: We are an independent consultancy within WPP. That gives us access to global data, technology, and scale — while retaining the independence to design and implement solutions that put clients in control of their destiny.
Experts driving your success.
Lenze Boonstra
Founder & CEO
Shayan Golpay Gani
Head Of Operations
Liam Gibbs
Sr. Strategy Director
Samuel Velazquez
E-Commerce Strategy Director
Benjamin Zammit
WPP AI Country Lead
We built the consultancy we always wanted to hire.
We are senior marketing leaders who have sat in your chair. We’ve managed the complex budgets, navigated the internal politics, and felt the pressure to deliver measurable growth.
We wanted to change the traditional consulting model: the hefty retainers, the theoretical slide decks, and the lack of hands-on partnership. Our foundation isn’t only theory; it’s decades of real-world, client-side experience.