Lenze Boonstra
Co-founder & Managing Director
- 20+ years’ experience in Philips
- Result oriented & passionate brand and business builder with more than 20 year’s experience in global business
Marco Roncaglio
Co-founder & Managing Director
- 10+ years’ experience in Philips & 10+ years’ experience in L’Oréal, Expedia and Apple
- Digital transformation & marketing thought leader with proven track record in performance marketing, e-commerce and D2C
Annie Chen
Strategy & Implementation Director
- 10 years’ experience in performance marketing, digital, media, and e-commerce within corporate, innovative tech start-up and scale-up companies
- Creative enthusiast & leader in product and brand marketing
Liam Gibbs
Strategy & Implementation Director
- 15+ years’ experience in digital and integrated performance marketing, with a focus on strategy, consumer engagement across paid and organic channels, and leading high-performance teams.
- Strong analytical generalist who has worked on major global brands including Unilever, Philips, Nestle, Bayer & Nokia
Erik Gerrits
Data & Analytics Director
- 10+ years’ experience in data management, customer insights, marketing automation, and omni-channel customer journeys within multiple top 100 companies
- Technical & social leader that is always looking for new and better ways to improve
Laurens van der Slikke
Lead Analyst
- 10 years’ experience in managing data, analytics, and digital projects
- Skilled specialist in driving campaign performance through analytics & optimizing marketing ROI
Neil Hazra
Director of Full Funnel Performance
- 10+ Years experience in end to end media strategy with a focus on performance marketing. Worked with Fortune 500 brands across CPG, Automotive, Tech and Retail
- Have a passion for helping small brands grow
Sarah Bahlinger
Director of Operations
- 6 years’ experience in the global aviation industry, teaming up with leading airlines to have bespoke solutions flying. Global experience in product marketing, user-centric development and international launch campaigns. Product lead overseeing the strategic business field of premium business class seating. [RECARO Aircraft Seating GmbH & Co KG, based in Germany]
- Driven strategic leader who scales impact through structure that builds on purpose and informs action with clarity
Estefania del Bosque
Project Manager & Marketing Assistant
- 10 Years experience as Project Manager, acting as the bridge between the upper management and the people on scale-up and corporate companies
- Wide experience in oversee multiple projects, planning, budgeting, monitoring and reporting. Enthusiast of connecting the dots
Barbaros Yamak
Senior Data Analyst
- 8+ years’ experience in data analytics and dashboarding delivering high quality statistical analyses for the projects and creating stories through dashboards for companies such as Ipsos, Corteva and Philips
- Dashboard Developer and Senior Data & Analytics Specialist
Greg Giessing
Media Director
- 8 years experience as a Strategist and Precision Marketing Lead. Worked on brands in multiple industries: Automotive (Nissan Motor Company), Health and Beauty (L’Oreal, J&J), Airlines (Kulula, Cathay Pacific) and a couple others
- Major passion for digital and everything it entails